About Us

Since 1997, SUB has been part of Malaysia’s fashion scene — known for its confidence, quality, and bold attitude.

In 2019, SUB CREW APPAREL SDN. BHD. took over the brand and introduced a new image — one that keeps its legacy while evolving with the times.

SUB is more than fashion. It is an identity.
Each piece allows individuals to express who they are, with an undeniable edge that announces their presence.

Designed with precision and crafted for confidence, SUB consists of essential wardrobe staples and bold seasonal pieces — empowering every individual to wear their ideas and define their own style.

The Evolution of Our Logo
From classic to contemporary — same confidence, sharper edge.

SUB unveiled a new logo design, reflecting the brand’s evolution from a legacy icon to a modern symbol of individuality.

OLD LOGO

NEW LOGO